Larry Kaufman – Vice President of Sales

Larry has an extensive background in the San Diego market and spent the past six years at the Paradise Point Resort & Spa as area director of sales and marketing. Prior to that, he spent over eight years with Starwood Hotels and Resorts, including working as the area director of sales and marketing at the Sheraton San Diego Hotel and Marina. Larry is responsible for overseeing the Bureau's sales team as well as actively selling San Diego North himself. Call Larry directly at 858-764-8302 or email him at lkaufman@sandiegonorth.com.

Dayna Farris - National Sales Manager

With nearly 20 years in the hospitality industry, Dayna offers experience in sales management, catering and meeting planning. Most recently, she served as sales manager at the Rancho Bernardo Inn and Paradise Point Resort & Spa. Currently, Dayna is responsible for the markets of Orange County, Los Angeles, and Texas, plus the Energy vertical market. Contact Dayna directly at 858-764-8308 or email at dfarris@sandiegonorth.com.

Jim Tolbert - National Sales Manager

Jim brings over 20 years of hotel sales and management experience in the Arizona and Southern California markets, including positions at the La Costa Resort & Spa and the Four Seasons Resort Aviara in Carlsbad. Most recently, he worked as a senior sales manager at the Island Hotel in Newport Beach. Jim is responsible for the San Diego and Arizona markets and can be reached at 858-764-8304 or email at jtolbert@sandiegonorth.com.

Suzy Kay, CMP - National Sales Manager

Suzy has worked in the hospitality industry for 19 years. Her experience includes hotels, meeting and incentive companies and global sales management for an international destination management company. An avid athlete, she is happy to be handling the Sports market for the Bureau. Contact Suzy directly at 858-764-8311 or email at skay@sandiegonorth.com.

Yolanda Hartley – National Sales Manager

Yolanda has over 20 years of recognized sales and account management experience working with corporate and association markets and third-party providers throughout the West Coast region. Critical attention to detail, working under strict deadlines, and excellent customer service are keys to her success in business and building strong client relationships. Yolanda is responsible for the SMERF market (religious, reunions, social). Call Yolanda at 858-764-8310 or email her at yhartley@sandiegonorth.com.