San Diego North Convention & Visitors Bureau Launches New Website

Media Contact:
Hilary Townsend; 760-745-4747
htownsend@sandiegonorth.com
Amber Connor; 760-745-4748
aconnor@sandiegonorth.com

SAN DIEGO NORTH CONVENTION & VISITORS BUREAU LAUNCHES NEW WEBSITE

ESCONDIDO, Calif. – The San Diego North Convention and Visitors Bureau has launched a brand-new website: www.SanDiegoNorth.com. Designed to be more user-friendly for leisure and business travelers, the new site features an easy navigational layout, modifiable search capabilities and a visually appealing design.

Designed and implemented in partnership with TIG Global, a leading interactive marketing company in the travel and hospitality industry, the new site utilizes advancements in search engine optimization (SEO) tactics and market-leading technology to deliver a streamlined, dynamic and user-friendly interface that is also visually pleasing to the eye.

New features of the website include an interactive map of the San Diego North area; content-rich sub-sections highlighting popular activities specific to the region with customized search options and a comprehensive event calendar with dynamic search capabilities.

With research indicating a large portion of San Diego visitors are primarily interested in family activities, outdoor recreation and adult indulgence offerings, the new website focuses on these core audiences, making it easier for consumers to access what they are most interested in. The simple interest and geo-based navigational system allows users to discover popular activities and attractions in the region. Visitors can also easily book special San Diego North deals and packages for added value and convenience.

The graphically enhanced interface adds to the site’s overall visual appeal, while creating a more interactive and engaging experience for site visitors. The colorful interactive map provides consumers with a visual understanding of the 2,000 square-mile San Diego North region, making it easier for consumers to locate activities and areas of interest. Visitors now have the ability to hover over each of the distinct geographical regions (coastal, valley, mountain/desert) to further explore the individual communities and various activities in each area.

“The new site allows for a more streamlined, content-rich and user-friendly experience for the visitor,” said Cami Mattson, president and chief executive officer of the San Diego North Convention & Visitors Bureau. “When planning a visit to San Diego North, the site now provides the tools to visualize, customize and shape their own San Diego North experience,” Mattson said.

Additional features that will be added to the site in the near future include user-generated content, social media integration, and the ability to create a tailored, printable travel itinerary directly from the site. Once the second phase of the website design is complete, visitors will be able to create personalized vacation outlines, and upload photos and videos from their San Diego North experience.

About San Diego North Convention & Visitors Bureau
The San Diego North Convention & Visitors Bureau provides visitor information for the 2,000 square mile San Diego North region from La Jolla north to Encinitas, Carlsbad and Oceanside to the valley, mountain and desert communities of Escondido, Rancho Bernardo, Julian and the Anza-Borrego Desert. For more information, visit www.SanDiegoNorth.com or call (800) 848-3336.

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