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1. How does the San Diego North brand complement San Diego?
The San Diego North brand embraces all the elements of a traditional San Diego experience. San Diego North, however, is positioned to be San Diegošs best. Visitors will enjoy San Diegošs traditional climate and diversity in a premier resort region that is easily identified. Affluent travelers will look to San Diego North as a vacation choice. The San Diego North brand will help establish a first-choice regional preference in the minds of consumers when considering a San Diego vacation.

2. How does the San Diego Brand complement my individual business brand?
As a business, you elevate its profile by the amenities and services you provide. As a geographical region, we will elevate the San Diego North profile by increasing awareness and identifying it as a premier destination. By combining the promotion of your business with a highly desired region, brand equity will be achieved through increased value and consumer demand.

3. What are the benefits to my business for using the San Diego North Brand?
As San Diego North businesses unite to use the San Diego North brand, the region will quickly gain an identity as the preferred San Diego region to visit. We need the combined business effort to maximize impressions. By its geographic region, your individual business demand and value will grow, increasing its occupancy, ticket sales and profits.

4. Are there trademark limitations on how we can use the San Diego North Brand?
No. However, we do request you follow the criteria set in the brand document to ensure accurate tone, manner, and quality. We also request that you forward to our office copies of your brand applications. Fax: 760-745-4796. Address: 360 N. Escondido Blvd., Escondido, CA 92025. Email: info@sandiegonorth.com.

5. Are there any time constraints on using the San Diego North Brand?
No. We encourage you to use the brand in a consistent and deliberate manner for the indefinite future. Wide spread use by our members in this manner will create the brand. We are committed to a long-term process.

6. Who do I contact if there are questions regarding the implementation of these guidelines?
Please contact the marketing department of the San Diego North Convention and Visitors Bureau, 760-745-4741. Our receptionist will be happy to connect you to the appropriate person.

7. Who else will use the San Diego North Brand?
We encourage all hospitality businesses to incorporate the San Diego North brand into their sales and marketing efforts. We will encourage clients and the media to use elements of the San Diego North brand as they reference and identify our area. We will also encourage all non-hospitality business that are located in or who will make reference to this region to use the San Diego North Brand.