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We believe that our year-round sunshine sets us apart from other premier destinations that are seasonal. Our ideal climate allows visitors to come when the time is right for them, not when it is right for the destination. Our warm weather, combined with the San Diego appeal and ease of access, keeps San Diego North front of mind when visitors plan a trip to a premier resort destination.

How to communicate this in tone and manner:
• Let our consumers feel the weather by describing it in outdoor activities they can imagine themselves doing
• Use photography to show the sun, clothing, and outdoor activities that indicate warm weather
• Use seasonal contrasts of other destinations to show the consistency and attractiveness of our year-round mild climate

Suggested examples of this character trait:
• Display and promote daily weather reports through your web site
• Indicate temperatures and recommended clothing in collateral and brochures
• The climate allows for recreation at times when others can only dream about it, and visitors can arrange trips when it fits their schedule any time of year
• Indicate temperatures and clothing recommendations in your materials to underscore the great climate
• Promote the combination of our diversity of offerings and terrain, available 12 months a year
• Use visuals to indicate that golfing and shell hunting are available in January, deep sea fishing and mountain biking in February


Copy Writing: Authentic | Natural | Premier | Comfortable | Service oriented | Year round