 August 2005
» San Diego North CVB Releases Fiscal Year-End Figures for FY04-05» ARTS TIX North opens at the San Diego North Visitor Information Center » Sales Update » Marketing Update » Put the San Diego North CVB to work for you » Industry News & Member Spotlight » Stories from the Watercooler » Staff Update » Welcome Aboard! » Fast Facts - Travel Industry Tidbits » Bureau Contacts San Diego North CVB Releases Fiscal Year-End Figures for FY04-05 The San Diego North CVB marked the end of its 2004-2005 fiscal year on June 30, 2005. Below are a few year-end highlights of the Bureau's achievements: Total economic impact to the San Diego North region was $31 million, based on a 2004 Inquiry Conversion Study with individual inquiries and group sales revenues. Sales - Generated $6.9 million in total visitor spending among group business.
- Facilitated 37 site tours, highlighting 72 members. - Conducted two educational tours for 11 meeting planners from corporate, incentive, association and government segments highlighting 20 members. - Facilitated room blocks, activities, promotions and general information for multi-hotel bookings, including United Church of God, Escondido; Accenture Match Championship, Carlsbad; Good Guys Rod and Custom Association, Del Mar; In-Motion Carlsbad Marathon; Elite Racing Carlsbad 5,000 and San Diego Rock & Roll Marathon. Marketing - Generated more than 160,000 visitor inquiries through walk-in, phone-in, write-in and Web site, an increase of 17 percent over last fiscal year.
- Developed an exclusive San Diego North web page with SignOnSanDiego.com to promote the region and drive traffic to the Bureau Web site. - Secured editorial valued at over $726,000 in print and broadcast media, including XETV Fox 6 News, San Diego Union-Tribune, North County Times, Today's Local news, Arizona Republic, Sunset Magazine, O C Metro Magazine, American Way, Good Housekeeping, Where to Retire, Smart Meetings and The Magazine of Santa Clarita. - Produced the four-color 2005 San Diego North Travel Planning & Conference Guide, with a circulation of 40K. The Guide is distributed to visitor inquiries, meeting planners, tour operators, travel agents and the media. - Coordinated a segment of Good Morning Arizona. The segment featured weather reports from LEGOLAND California. Also featured were Birch Aquarium, the San Diego Aircraft Carrier Museum, California Surf Museum and Oceanside Pier. Please call our Escondido office at 760-745-4741 or email Kathy Ward, administrator, at kward@sandiegonorth.com, to request a copy of the 04-05 Fiscal Year-end Report. « back to top ARTS TIX North opens at the San Diego North Visitor Information Center  Bureau Named as the Exclusive ARTS TIX North Outlet in the Region In partnership with the San Diego Performing Arts League, the San Diego North CVB now proudly offers discount ARTS TIX tickets for theatre performances throughout San Diego County. Residents and visitors to the San Diego North region have the opportunity to save up to 50% off same-day and future arts performances and eliminate the extra trip to Downtown San Diego for discount theatre tickets. Tickets are available for both individual and group sales at the San Diego North CVB's Visitor Information Center, located in the California Center of the Arts, Escondido. The center's hours of operation are Monday - Friday, 8:30am - 5pm. For more information, please click here. « back to top Sales Update Sales Report : June 2005 - July 2005
Bureau Redeploys Sales Department Following Systems Review The San Diego North CVB Sales Department has redefined and reassigned its market segments to strengthen its efforts as a whole. In addition to focusing on key segments, the team will place emphasis on Southern California and the Western Region. The redeployment of the sales force is the result of several months of analysis and review of its sales system by an outside consulting firm. While the overall market segments remains unchanged, the sales team has reassigned each member the following segments and regions as listed below:
Roughly 650 meeting planners were in attendance at the Affordable Meetings West Trade Show
which took place on June 15 & 16, 2005 in San Jose, CA. Over 140 planners stopped by the two booths staffed by Stephanie Colby-Aburto, director of sales for San Diego North CVB, and co-op partners from L'Auberge Del Mar, Hilton Garden Inn Carlsbad, Inn at Rancho Santa Fe, Hilton San Diego/Del Mar, Inns of America, and Morgan Run Resort and Club. To help convey the idea of "relaxation" within our region, a massage therapist offered rejuvenating massages to attendees who stopped by the booth.
The show generated 22 immediate leads and 48 future leads for the San Diego North region.Bureau conducts Los Angeles/Orange County Sales Calls Michelle Carlen, sales manager for San Diego North CVB made sales calls to key contacts with Walt Disney and receptive tour operators. The sales calls took place throughout Los Angeles and Orange County on July 12-13, 2005. In addition to meetings with the Walt Disney Travel Company, Carlen met with Americantours International, Allied TPro and New World Travel to promote the region and discuss opportunities in bringing tours to the area. Register now for the San Diego North CVB e-Commerce Summit The Bureau is hosting an e-Commerce Summit on Thursday, September 8, 2005 at the Rancho Bernardo Inn. The purpose of this event is to bring together San Diego North members with top producing e-commerce companies that historically drive business to the San Diego North region. This one-day event is a one-stop shop opportunity for members to discuss new and existing partnerships including: contracting, website utilization, packaging, increasing room night production and more. The following e-commerce companies will be in attendance and have requested to meet a representative from your company: TravelWorm/Jetaway Today Orbitz.com Tripreservations.com Hotels.com/ Expedia.com Quikbook.com Advanced Reservation Systems (ARES) To confirm your company's participation, please click here to download the attached form and return via e-mail to: jreginelli@sandiegonorth.com by Friday, September 2, 2005. Appointment requests will be based on a first come first serve basis. We will confirm final appointment times and details by Friday, September 2, 2005. If you have questions, please contact Michelle Carlen, sales manager or Jennifer Reginelli, sales coordinator at (760) 603-1690. The 05-06 Co-op Trade Show Opportunities Are Now Available Co-op trade shows with the SD North CVB are a great opportunity for you to create additional exposure for your business in a cost-effective, productive, and highly visible manner! For more information, contact Jennifer Reginelli, sales coordinator, or any member of the San Diego North CVB Sales team at (760) 603-1690. The trade show profiles are available by clicking here. For a listing of the 05-06 co-op trade shows and sign up form, click here. «back to top Marketing Update Consumer eNewsletter response continues upward trend with 37% open rate The Bureau's third consecutive issue of its consumer eNewsletter received an impressive 37% open rate among its opt-in subscribers, topping response rates from the previous two issues. The eNewsletter, Getaway Highlights, is distributed strictly to opt-in subscribers on a quarterly basis. It features updates on area events, the latest specials for accommodations and attraction tickets, as well as links to the San Diego North web site and ARES online booking engine. To view a copy of the latest issue, click here. «back to top Put the San Diego North CVB to Work For You Public Relations Opportunities During the next two months, the public relations department will be gathering information for inclusion in the following fall and winter press releases. An eBlast will be sent with specific information on each release. If you have information that would fit one of the following themed topics, please submit your information to Hilary Townsend, public relations manager, at htownsend@sandiegonorth.com. Upcoming Press Releases: Girls Getaways - Submission deadline: Friday, August 26, 2005 Multi-generational Travel - Submission deadline: Monday, August 29, 2005 Include Your Brochure in Mailings of the Bureau's Travel Planning & Conference Guide The Bureau's direct mail program is a money saving benefit, allowing members to include brochures or promotional flyers in mailings of the San Diego North Travel Planning and Conference Guide. Your information will be mailed to visitor, relocation and travel agent inquiries. Inserted in the inside-front cover of the guide, your promotional information is sure to be seen by readers. The cost to participate is $150 per month. The Bureau averages 2,400 pieces per month, translating to approximately .06 per piece - significantly less than individual postage. For information on how to participate, please contact Stacy Kadrich, marketing manager, at skadrich@sandiegonorth.com or call 760-745-4741. Consumer eNewsletter - Promotion Opportunities for ARES Members Members who are contracted through ARES will receive extended exposure to their Hot Deals listing on the ARES web site through a link in the Fall issue of the Bureau's opt-in consumer newsletter, Getaway Highlights, due out in October. In addition, your Hot Deals listing will link from the San Diego North CVB web site, which generated traffic of 140,000 unique users last fiscal year. Post your Hot Deals on ARES now and take advantage of additional exposure by contacting your ARES representative directly. For information on ARES services, call 1-800-719-1211. Register now for the San Diego North CVB e-Commerce Summit The Bureau is hosting an e-Commerce Summit on Thursday, September 8, 2005 at the Rancho Bernardo Inn. The purpose of this event is to bring together San Diego North members with top producing e-commerce companies that historically drive business to the San Diego North region. This one-day event is a one-stop shop opportunity for members to discuss new and existing partnerships including: contracting, website utilization, packaging, increasing room night production and more. The following e-commerce companies will be in attendance and have requested to meet a representative from your company: TravelWorm/Jetaway Today Orbitz.com Tripreservations.com Hotels.com/ Expedia.com Quikbook.com Advanced Reservation Systems (ARES) To confirm your company's participation, please click here to download the attached form and return via e-mail to: jreginelli@sandiegonorth.com by Friday, September 2, 2005. Appointment requests will be based on a first come first serve basis. We will confirm final appointment times and details by Friday, September 2, 2005. If you have questions, please contact Michelle Carlen, sales manager or Jennifer Reginelli, sales coordinator at (760) 603-1690. The 05-06 Co-op Trade Show Opportunities Are Now Available Co-op trade shows with the SD North CVB are a great opportunity for you to create additional exposure for your business in a cost-effective, productive, and highly visible manner! For more information, contact Jennifer Reginelli, sales coordinator, or any member of the San Diego North CVB Sales team at (760) 603-1690. The trade show profiles are available by clicking here. For a listing of the 05-06 co-op trade shows and sign up form, click here. Keep It North and Reap the Benefits The Bureau offers assistance to area hotels and its displaced groups by providing alternative accommodations/meetings space through the Keep It North program. Keep It North is designed to keep business within the area and among members. To participate, members simply submit a referral and also become eligible for a chance to win a trip to Las Vegas, Utah, Phoenix, Cabo San Lucas or other rewards. For information about the program and to download submission forms, click here. «back to top Industry News & Member Spotlight Industry News LEGOLAND California has become part of the Merlin Entertainments Group, joining other LEGOLAND Parks and the family attraction brands of Merlin: Sea Life, Dungeons and Earth Explorer. Robert Rauch, General Manager/Partner of the Homewood Suites San Diego/Del Mar, was named President of the San Diego County Hotel-Motel Association (SDHMA) for 2005/2006. The 2005 San Diego County Fair became the second largest Fair in history with 1,214,902 visitors attending the "Cinema Summer" themed Fair. Member Spotlight LEGOLAND California recently launched its newest attraction, Wild Woods Golf. In conjunction with the La Jolla Club Golf Company, the 23,000-square-foot attraction includes more than 40 LEGO forest creatures along the 18-hole interactive miniature golf course. The San Diego Zoo opened its newest animal habitat, Monkey Trails and Forest Tales. The new exhibit takes guests into the depths of a monkey-filled forest in a three-dimensional adventure from the forest floor to the jungle canopy. Rancho Valencia began construction on its new 10,000 square-foot spa. Scheduled to open in spring 2006, the new spa is one of only six in the United States featuring a special Vischy room where state-of-the-art hydrotherapies will be offered. «back to top Stories from the Watercooler San Diego Councilmember Brian Maienschein Honors San Diego North CVB President & CEO A special recognition honoring Cami Mattson, president and CEO of the San Diego North Convention & Visitors Bureau, was initiated by San Diego Councilmember Brian Maienschein. The ceremony, which took place at San Diego City Hall on Mon., Aug. 8, just prior to the council meeting, included a tribute to Mattson for her 20 years of service. Councilmemeber Maienschein and Councilmember Scott Peters presented a proclamation and deemed the day "Cami Mattson Day", in recognition of the vital services that Mattson has provided the citizens of San Diego. «back to top Staff Update  Anna Carnot joins Bureau as National Sales ManagerThe Bureau is pleased to welcome Anna Carnot, CMP, National Sales Manager to the San Diego North CVB Team. Carnot brings to our team more than 9 years of hotel group sales experience. Her diverse experience includes working for Marriott, Starwood, and Adams' Mark. Carnot is excited about this new opportunity and is looking forward to selling San Diego North!  Stacy Kadrich Promoted to Marketing ManagerThe Bureau would also like to announce the promotion of Stacy Kadrich to Marketing Manager. Kadrich has been integral in managing numerous facets of the Bureau's online marketing efforts and website. She looks forward to continuing her role in exploring dynamic and innovative ways to promote the region while helping the Bureau nurture relationships with its new and prospective visitors. «back to top Welcome Aboard! We are proud to announce the following organizations which have recently joined as new members of the San Diego North CVB: San Diego County Regional Airport Authority P.O. Box 82776 San Diego, CA 92138 Phone: 619-400-2400/Fax: 619-400-2878 www.san.org The San Diego County Regional Airport Authority was established by state law in 2003 to operate San Diego International Airport and address the region's long-term air transportation needs. Motel 6 Oceanside Downtown 909 North Coast Hwy Oceanside, CA 92054 Phone: 760-721-1543/Fax: 760-721-1826/Toll-free: 800-466-8356 www.motel6oceansidedowntown.com Offers free coffee and newspaper. Beach and downtown area is four blocks away and one mile away from Camp Pendleton. Early check-in available. Alpha Limousine 4134 Crystal St. Oceanside, CA 92056 Phone: 760-724-4661/Fax: 760-758-1076/Toll-free: 866-696-2850 www.Alpha-limo.com Providing all airports transportation in luxury as well as wine tours, city tours, bar-hopping to shopping. Limousines include a bar. Sampson & Associates 711 Mission Ave, #201 Oceanside, CA 92054 Phone: 760-757-7863/Fax: 760-721-8270 www.sampsonassoc.net Whether corporate or social, we coordinate all aspects of your event from inception to execution, including destination management, to ensure that you are a part of your event, not apart from your guest. Group W Events 13970 Stowe Drive Poway, CA 92064 Phone: 858-848-6644/Fax: 858-848-0412 www.groupwevents.com Group W Events and the W Pavilion is considered one of San Diego's finest event services companies and venues. Accommodates up to 600 guests with meeting rooms and private theatre also available. «back to top Fast Facts - Travel Industry Tidbits Vacation Planning -More than half of Americans (53%) plan to take vacations this summer that involve traveling at least 75 miles from their homes, according to the Cambridge Consumer Credit Index. This figure is up 3 percent from 2004. Furthermore, 23% of them will charge the vacations to their credit cards, up by 4 percentage points from last year, while 60% will be paying for their vacations from their savings or checking accounts, and 10% will be paying with cash. -Choosing a destination prevails over costs for leisure travelers when planning their trip, according to the results from a 2005 study in the National Leisure Travel Monitor. The study revealed that just over half of leisure travels (51%) decide where they want to go before determining how much they want to spend. Vacationers Remain Online While On Vacation According to a recent Travelocity survey of leisure travelers, +88% of travelers use cell phones, laptops and PDAs while on vacation. The study shows that one in three people find it more stressful to not be plugged in. Additionally, more than half of travelers between ages 22 to 45 admit to sneaking away from family and friends to check and respond to emails, voicemails and instant messages. Hot Trend - All Girl Getaways As more and more female bonding trips are being booked, all-girl getaways are one of the hottest trends, according to Liberty Travel. Most women prefer destinations that offer convenience, luxury, adventure and the opportunity to strengthen friendships while experiencing something new. «back to top Bureau Contacts Cami Mattson, president and CEO Barbara Bovee, director of marketing and operations Stephanie Colby-Aburto, director of sales Debbie Mirageas, office manager Hilary Townsend, public relations manager «back to top If you feel you've received this message in error, or if you no longer wish to receive news and special offers please Click Here to be removed from this list. |