 February 2007
» RSVP Now for the San Diego North CVB Annual Meeting » Bureau Winter Events Well Attended » Sales Update » Marketing Update » PR Update » Industry News & Member Spotlight » Put the San Diego North CVB to Work for You » Stories from the Watercooler » Welcome Aboard! » Fast Facts - Travel Industry Tidbits » Bureau Contacts RSVP Now for the San Diego North CVB Annual Meeting The San Diego North CVB Annual Meeting is scheduled for Thursday, March 29, 2007. The meeting will highlight the Bureau's year-end review of our sales and marketing departments, as well as forecast trends for the tourism industry for 2007 and beyond. This year's featured speaker is Brian Baker, a 20-year hospitality industry veteran and currently Vice President Consumer Relationship Marketing (CRM) for Jackson Enterprises. He is an expert in marketing trends that include the wine industry, e-marketing, culinary tourism, The American Foodie, and relationship and core value marketing. The 2007 Annual Meeting will be held from 7:45 to 9:45 a.m. at the San Diego Marriott Del Mar, 11966 El Camino Real, San Diego, CA 92130. Admission is $35; public officials and media are complimentary. For additional information and to RSVP, please email Debbie Mirageas, office manager, at dmirageas@sandiegonorth.comor call 760-745-4741. «back to top Bureau Winter Events Well Attended 
Winter MixerThe Bureau held its winter mixer at the Stone Brewing Company on February 1, 2007. More than 125 attendees participated in the evening's festivities. Many thanks to Stone Brewing Company for hosting the event location and beverages, as well as their delicious food. The Bureau also expresses its appreciation to all tabletop exhibitors, door prize sponsors and event attendees. To find out more about future mixer opportunities, please contact Debbie Mirageas, office manager at dmirageas@sandiegonorth.com. Membership Orientation The Bureau's Membership Orientation meeting took place on January 11th and provided members with an overview of membership benefits available to them. Designed for both new and existing members, the session covered how to use these tools to maximize exposure and promote business to their own organizations. Thank you to those who attended and to the Hilton Garden Inn Carlsbad for sponsoring the event location and breakfast. The next Orientation meeting is planned for summer 2007. More details will be available in the upcoming issues of the eBulletin. «back to top Sales Update Sales Report : December 2006-January 2007
Bureau Participates in CalSAE Seasonal Spectacular 
The Bureau, along with 12 co-op partners, attended the California Society of Association Executives (CalSAE) trade show on December 6, 2006 in Sacramento, Calif. The show concluded with 138 planners visiting the Bureau's booth, resulting in 6 RFPs and 13 leads for the co-op team. Stephanie Colby-Aburto, the Bureau's director of sales, attended the show with co-op partners from the Holiday Inn Carlsbad, Hilton Garden Inn Carlsbad, Pala Casino Spa & Resort, Inns of America Suites, Hilton San Diego Del Mar, Morgan Run Resort & Club, La Jolla Shores Hotel, DoubleTree Del Mar, Inn at Rancho Santa Fe, Pala Mesa Resort, Homewood Suites Del Mar and Del Mar Fairgrounds.
Bureau Attends North American Journeys Summit West in Los Angeles The Bureau's sales manager, Yolanda Hartley, attended the North American Journeys 2007 Summit West in Los Angeles January 22-23, 2007. This marketplace and conference brought together west coast tour operators with west coast destinations and suppliers to cultivate and renew existing relationships. Over 100 delegates attended this two-day event including one-on-one appointment sessions, industry outlook panel discussions and evening networking receptions. Yolanda met with 21 tour operators to discuss tour itinerary planning for tours and groups visiting our San Diego North destination. The 06-07 Co-op Trade Show Opportunities Are Now Available Co-op trade shows with the SD North CVB are a great opportunity for you to create additional exposure for your business in a cost-effective, productive, and highly visible manner! For more information, contact Donna Alfsen, sales coordinator, or any member of the San Diego North CVB sales team at 760-603-1690, or email sales@sandiegonorth.com. The trade show profiles are available by clicking here. For a listing of the 06-07 co-op trade shows and sign up form, click here. Keep It North and Reap the Benefits The Bureau offers assistance to area hotels and its displaced groups by providing alternative accommodations/meetings space through the Keep It North referral program. Keep It North is designed to keep business within the area and among members. To participate, members simply submit a referral to the sales team and also become eligible for a chance to win a trip to Las Vegas, Utah, Phoenix, Cabo San Lucas or other rewards. For information about the program and to download submission forms, click here. «back to top Marketing Update 
2007 San Diego North Travel Planning Guide Now AvailableThe 2007 San Diego North Travel Planning and Conference Guide, a 160-page resource for the leisure travel and meeting and convention industry, is now available from the San Diego North Convention & Visitors Bureau. Featuring essential travel planning details while offering a valuable insider's perspective, the user-friendly guide provides an overview of each of the 19 communities within the region including color photos and vivid descriptions of the region's accommodations, attractions, activities, and amenities. New for 2007 is the inclusion of valuable "Insider's Tips" and "Itinerary Ideas" to help visitors customize their visit to San Diego North and create a more personal experience while visiting the region. "Tips such as what side of the tram to board for best viewing at the Wild Animal Park or the best spot to view leopard sharks in the shallow waters of La Jolla Cove, is invaluable information to visitors," said Cami Mattson, president and chief executive officer of the San Diego North Convention & Visitors Bureau. "Our research shows that leisure visitors want to experience destinations in more depth, discover the back roads and out-of-the-way places and feel as if they have discovered the area's local secrets," said Mattson. "Our annual guide gives both the leisure visitor and meeting planner the valuable tools to plan, explore and experience San Diego North." To obtain a copy of the 2007 Travel Planning & Conference Guide, visit the Bureau's web site at www.sandiegonorth.com or call (800) 848-3336. Co-op Advertising Opportunity: Sports-Related Travel Market The number of sporting events created and scheduled is expected to grow dramatically in the coming year. You can increase your exposure in this growing market by taking part in the San Diego North co-op advertising opportunity with SportsTravel magazine, the trusted and proven resource for this market. Co-op Promotion Details: Issue Date: May/June 2007 - Sports Destination Profile on San Diego North Ad Size: One full page San Diego North co-op ad to run adjacent to a Sports Destination Profile on our region. Sports Destination Profile will be a minimum of 4 pages. Member Investment: $2,000 per member with a minimum of 4 participants Deadline for commitment: February 28, 2007 SportsTravel is published 10 times a year and sent to more than 15,000 sports industry decision makers nationwide. SportsTravel delivers coverage of the sports industry that is more thorough than any other publication and recipients are qualified and responsible for a portion of the $168 billion sports-related travel industry. To reserve your space or get additional information, please contact Barbara Bovee at bbovee@sandiegonorth.com or call 760-745-4741. «back to top PR Update PR Highlights 
 "Golf Magazine" (circulation: 1.4 million) – a four-page San Diego Escape story featuring several San Diego North golf courses ran in the December 2006 issue. "Condé Nast Traveler" (circulation: 782,551) – a 10-page story highlighting the region’s diverse offerings appeared in the December 2006 issue. PR Opportunities The Public Relations Department is currently gathering information for inclusion in upcoming media pitches. If you have a story idea that you would like us to consider, please contact htownsend@sandiegonorth.com , or call 760-745-4741. We will be targeting both short and long lead media with specific information on upcoming exhibits, renovation/expansions, restaurants, attractions, events, and themed San Diego North story ideas. Public Relations Tip: Add htownsend@sandiegonorth.com to your distribution list on all newsworthy topics to ensure the Bureau has the most up to date information to optimize media exposure opportunities. «back to top Industry News & Member Spotlight Industry News  Rancho Bernardo Inn's Gavin Kaysen, chef de cuisine at El Bizcocho restaurant, recently traveled to Lyon, France to compete in the Bocuse d'Or culinary competition. Kaysen, who beat out 400 chefs nationwide to represent the United States, placed 14 out of the 24 chefs who are considered the most technically proficient in the world. Four Seasons Resort Aviara and the Lodge at Torrey Pines were included in the list of Travel + Leisure's top 500 hotels in the world for 2007 that ran in the January issue. The two San Diego North properties were among the 38 in the state that made it on the annual list. The 2006 San Diego County Fair held at the Del Mar Fairgrounds collected 38 awards, including twelve first place awards, during the Western Fairs Association Achievement Awards ceremony held last month in Reno. Placing first in the categories of "Employee Program" and "Ideas for Employee Recognition" the San Diego County Fair received special recognition as the only fair to win more than one Featured Program award. Member Spotlight 
LEGOLAND®, California will expand their Miniland U.S.A. attraction by recreating the city of Las Vegas entirely out of LEGO bricks. The architectural landmark is built out of more than two-million bricks and represents more than sixteen-thousand hours of detailed labor. The new area is scheduled to be unveiled spring of 2007.Miniland Las Vegas will feature a variety of whimsical and animated models that replicate scenes found in the actual city such as the battle of pirate ships in front of Treasure Island, the exploding volcano at the Mirage, and fireboats squirting water in front of the New York, New York. Maderas Golf Club recently opened its new Del Lago Ballroom and Del Lago Garden. With panoramic views of the signature 9th green, lake and waterfall, the 3,790 square foot ballroom is designed for meetings, banquets and special events. The new ballroom will accommodate up to 310 guests in banquet seating, with the outdoor gardens, terraces and patio providing space for an additional 200 guests. 
Pechanga Resort & Casino will debut its new Improv at Pechanga comedy club next month. The 270-seat venue will open with headliner D.L. Hughley from NBC's "Studio 60 on the Sunset Strip" and "The Hughleys" and follow with a comedian lineup featuring Dana Eagle and Jim Connelly.Birch Aquarium will open its newest exhibit, "Feeling the Heat: The Climate Challenge" in May 2007. Interactive displays and multimedia experiences will help convey the dramatic changes taking place regionally and throughout the world, present the science of global warming, and provide visitors with the opportunity to become informed on the changes occurring now and those projected for the future. «back to top Put the San Diego North CVB to Work For You Promotion Opportunities for ARES Members Hot Deals - Members who are contracted through ARES can post Hot Deals promotions in the next issue of the Bureau's opt-in consumer newsletter, Getaway Highlights. In addition, the Hot Deals listing will link from the San Diego North CVB Web site, which generated traffic of over nearly 212,000 unique users during the 05-06 fiscal year. Dynamic Packaging - The Bureau's Web site can now feature any combination of attraction tickets with any contracted hotels and distribute it as a packaged product, through ARES' new dynamic packaging capabilities. This new feature provides additional discounts and offers complete customization to the consumer. For information on ARES services click here, or call 1-800-828-0868. The 06-07 Co-op Trade Show Opportunities Are Now Available Co-op trade shows with the SD North CVB are a great opportunity for you to create additional exposure for your business in a cost-effective, productive, and highly visible manner! For more information, contact Donna Alfsen, sales coordinator, or any member of the San Diego North CVB sales team at 760-603-1690, or email sales@sandiegonorth.com. The trade show profiles are available by clicking here. For a listing of the 06-07 co-op trade shows and sign up form, click here. Keep It North and Reap the Benefits The Bureau offers assistance to area hotels and its displaced groups by providing alternative accommodations/meetings space through the Keep It North referral program. Keep It North is designed to keep business within the area and among members. To participate, members simply submit a referral to the sales team and also become eligible for a chance to win a trip to Las Vegas, Utah, Phoenix, Cabo San Lucas or other rewards. For information about the program and to download submission forms, click here. «back to top Stories from the Watercooler SANDAG Newsletter Provides Access to Key Regional Information The San Diego Association of Governments (SANDAG) is the region's primary research and planning agency, providing the public forum for regional policy decisions about growth, transportation, transit planning and construction, environmental management, housing, open space, energy, public safety, and binational topics. As a public service, SANDAG distributes "rEgion," a free monthly electronic newsletter. To subscribe to "rEgion," go to www.sandag.org and enter a valid e-mail address in the box at the bottom left corner of the page. Then, each month, you will receive information to keep you updated on critical projects and services underway and planned in the San Diego region. It's a great way to stay in the loop! 
Own a Piece of LEGOLAND® and help Kids in Las VegasThe new Miniland Las Vegas at LEGOLAND was actually built on what used to be 'New England Harbor'. For the first time, the public can own a piece of LEGOLAND because 25 models from 'New England Harbor' are being auctioned off on Ebay to benefit a Las Vegas charity helping kids. The auction will take place in the beginning of March and all proceeds will go to Positively Kids. «back to top Welcome Aboard! We are proud to announce the following organizations which have joined as new members of the San Diego North CVB: Scripps Health Foundation at Scripps Encinitas 354 Santa Fe Drive Encinitas, CA 92024 Phone: 760-633-6313/Fax: 760-633-6822 www.scripps.org Scripps Encinitas offers world-class health care in San Diego North's backyard. Their award-winning care team heals, enhances and saves lives. Fallbrook Area Visitors Bureau P.O. Box 434 Fallbrook, CA 92088 Phone: 760-275-4708 www.findfallbrook.com FAVB is committed to actively promoting the full range of destination assets and activities that the greater Fallbrook area offers. Where You Want To Be Tours and Scavenger Hunts 255 G Street #716 San Diego, CA 92101 Phone: 619-917-6037 www.wheretours.com Discover secret spots in La Jolla, Torrey Pines and San Diego; open air double decker bus tours, teambuilding, scavenger hunts, dining tours and walking/hiking adventures. North Coast Repertory Theatre 987 Lomas Santa Fe Dr. Ste. D Solana Beach, CA 92075 Phone: 858-481-2155 www.northcoastrep.org Professional performing arts theatre providing quality entertainment in an intimate setting. Shadow Mountain Vineyards & Winery 34680 Highway 79 Warner Springs, CA 92086 Phone: 760-782-0778 www.shadowmountainvineyard.com Shadow Mountain is a limited production winery that specializes in premium white and red table wines grown from grapes on the estate. We are situated on Sunshine Summit that overlooks the beautiful Hot Springs Mountains and the historic Valle de San Jose, home of the famous Warner Springs Ranch. We invite you to visit us! «back to top Fast Facts - Travel Industry Tidbits 5 Marketing Trends to Watch in 2007 1. College Grads: if you're searching for the most effective way to reach this desirable prospect group, move your marketing dollars into online media. Nearly 80% of respondents are online purchasers, making them ideal candidates for your online campaign. 2. Affluent Working Women: the big news is that this group is increasing in size, and the best way to reach them may be online. According to The Media Audit, affluent working women with family incomes of $75,000 or more are growing in number, and 94.3% access the Internet during an average month. 3. Asian Population Growth: the southern region of the U.S. boasts the fastest Asian population growth rate (31%), followed by the Midwest (24%), the Northeast (23%) and the West (19%), according to an analysis of Census Bureau data in the "American Community Survey" by Kang & Lee Advertising. Asians represent a prospect group with higher than average household incomes and education levels. 4. Word-of-Mouth: want to build buzz? Lucid Marketing's study, "U.S. Adults: Word of Mouth Communications," found that women were more likely than men to share a positive experience with a business or recommend an enjoyable product; full-time employees made substantially more daily contact than those not in the workforce; and people with household earnings of more than $100,000 were more likely to make recommendations than those earning less. 5. Web Conferencing: as business travel becomes increasingly challenging due to increased security, advance check-in times and transportation delays, online workshops and meetings that require no travel are coming to the forefront. It's more desirable than ever to demo your new product to a group or make a sales presentation without anyone ever leaving home. For more information on this article click here. «back to top Bureau Contacts Cami Mattson, president and CEO Barbara Bovee, director of marketing and operations Stephanie Colby-Aburto, director of sales Debbie Mirageas, office manager Hilary Townsend, public relations manager «back to top If you feel you've received this message in error, or if you no longer wish to receive news and special offers please Click Here to be removed from this list. |