 April 2008
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Don't Forget to RSVP - Annual Meeting» Upcoming Summer Mixer » Sales Update » Marketing Update » PR Update » Industry News & Member Spotlight » Put the San Diego North CVB to Work for You » Welcome Aboard! » Stories from the Watercooler » Fast Facts - Travel Industry Tidbits » Bureau Contacts
Don't Forget to RSVP - Annual Meeting 
Please join the San Diego North CVB as we present
our new and expanded marketing initiatives for fiscal year 2008-2009. Gain
insights into the latest travel trends from our featured speaker Peter
Yesawich.Peter C. Yesawich is chairman and chief executive officer of Ypartnership. The firm is regarded as one of the most respected sources of insights on the emerging travel habits, preferences and intentions of Americans. Peter Yesawich is a frequent commentator on travel trends in such publications as The New York Times, The What: San Diego North Convention & Visitors Bureau Annual Meeting When: Wednesday, April 30, 7:45 - 10:00 a.m.
Where: The Grand Del Mar, 5200 Grand Del Mar Way, San Diego, CA 92130
Upcoming Summer Mixer Don’t miss the Summer Mixer presented by the San Diego North CVB and the Bernardo Winery. 
Step back
into Old California at the 119 year old Bernardo Winery, where you can
explore the unique village shops and enjoy the beautiful Mediterranean
gardens and lush vineyards.Where: Bernardo Winery Address: 13330 Paseo Del Verano Norte, Rancho Bernardo, 92128 When: Thursday, June 5, 2008 Time: 4:00 to 6:00 p.m. Cost: $20 in advance - must be received in our office by 6/3/2008; $30 at the door To RSVP, download and complete the attached RSVP form. Tabletop exhibits and door prize donation opportunities are available to members. To participate, contact Debbie Mirageas, office manager, at dmirageas@sandiegonorth.com or call 760-745-4741. «back to top Sales Update Sales Report: Feb and March 2008
Bureau Participates in MPI-PEC, RCMA, Destination Showcase, & MPI Southern CA Chapter Trade Shows 
Anna Wachtel, the Bureau’s national sales
manager, attended the MPI-PEC (Meeting Planners International Professional
Education Conference) trade show on February 3-5, 2008 in Houston, TX
along with co-op partner Hilton Garden Inn/Homewood Suites Del Mar.
On February 7, 2008, the Bureau’s Anna Watchel and co-op partner Rancho Bernardo Inn attended the Destination Showcase in 2008 Co-op Trade Show Opportunities Co-op trade shows with the San Diego North CVB are a great opportunity for you to create additional exposure for your business in a cost-effective, productive, and highly visible manner! For more information, contact Donna Alfsen, sales coordinator, or any member of the San Diego North CVB sales team at 760-603-1690, or email sales@sandiegonorth.com. View the trade show profiles. Get the 2008 co-op trade shows sign up form. Keep It North and Reap the Benefits Marketing Update 
Sarah Williams Hired as New Marketing ManagerSarah Williams has joined the San Diego North Convention and Visitors Bureau as a marketing manager. In this role, Sarah will oversee the Bureau's advertising and promotional efforts, as well as consumer eNewsletters and our Visitors Guide. Sarah comes to the Bureau from VisitBritain, where she was a marketing campaign manager for 3 years. Prior to that she worked at San Diego ConVis as a marketing promotions coordinator. Promotion Opportunities for ARES Members Hot Deals - Members who are contracted through ARES can post Hot Deals promotions that may be promoted in the next issue of the Bureau's opt-in consumer eNewsletter, Getaway Highlights. In addition, the Hot Deals listing will link from the San Diego North CVB website, which generated traffic of more than 229,000 unique users during FY06-07. Dynamic Packaging - The Bureau's website can now feature any combination of attraction tickets with any contracted hotels and distribute it as a packaged product through ARES' dynamic packaging capabilities. This feature provides additional discounts and offers complete customization to the consumer. For information on ARES services, go to the ARES website or call 1-800-828-0868. «back to top PR Update PR Highlights 
The Met Golfer (circulation: 100,000) - a four-page feature story on the Torrey Pines golf course and The Lodge at Torrey Pines ran in the February/March 2008 issue. Industry News & Member Spotlight Industry News 
The Spa at Rancho Bernardo Inn was voted the #1 resort spa in North America in the April 2008 issue of Condé Nast Traveler. More than 4,000 readers rated over 1,000 spas that they had visited in the past three years. As part of the resort’s recent $25 million renovation and expansion, the spa includes a new outdoor garden with treatment casitas, outdoor patio, and saline pool.
SeaWorld’s
newest 4-D movie,
Hornblower
Cruises & Events
recently announced its partnership with General Petroleum to lead the
green revolution with its decision to switch to a domestically-produced,
environmentally-friendly bio-diesel fuel.
Put the San Diego North CVB to Work For You Promotion Opportunities for ARES Members Hot Deals - Members who are contracted through ARES can post Hot Deals promotions that may be promoted in the next issue of the Bureau's opt-in consumer eNewsletter, Getaway Highlights. In addition, the Hot Deals listing will link from the San Diego North CVB website, which generated traffic of more than 229,000 unique users during FY06-07. Dynamic Packaging - The Bureau's website can now feature any combination of attraction tickets with any contracted hotels and distribute it as a packaged product through ARES' dynamic packaging capabilities. This feature provides additional discounts and offers complete customization to the consumer. For information on ARES services, go to the ARES website or call 1-800-828-0868. 2008 Co-op Trade Show Opportunities Co-op trade shows with the San Diego North CVB are a great opportunity for you to create additional exposure for your business in a cost-effective, productive, and highly visible manner! For more information, contact Donna Alfsen, sales coordinator, or any member of the San Diego North CVB sales team at 760-603-1690, or email sales@sandiegonorth.com. View the trade show profiles. Get the 2008 co-op trade shows sign up form. Keep It North and Reap the Benefits Welcome Aboard! We are proud to announce the following organizations that have joined as new members of the San Diego North CVB: Wyndham Oceanside Pier Resort 333 N. Myers St. Oceanside, CA 92054 Phone: 760-901-1200 Fax: 760-901-1201 www.extraholidays.com This Mediterranean-style resort features deluxe hotel rooms and spacious 1- and 2- bedroom condominiums that offer all the amenities of home. Free underground parking, outdoor pool and Jacuzzi, game room and more! BETTER Vacation Rentals - North Coast Village 999 N. Pacific St. Oceanside, CA 92054 Phone: 949-369-5171 Fax: 949-388-5427 www.rentthisplace.net BETTER Vacation Rentals offers Oceanside accommodations (2 nights - 6 months) for vacationers, business travelers and military personnel at North Coast Village, a resort-like complex on the beach. Rancho Valencia Resort and Spa 5921 Valencia Circle Rancho Santa Fe, CA 92067 Phone: 858-756-1123 Fax: 858-756-0165 www.ranchovalencia.com Rancho Valencia Resort and Spa is a 55 suite luxury resort hotel featuring golf, tennis, a beautiful spa facility and fine dining. «back to top Stories from the Watercooler We would like to wish Paul Corsinita all the best as he retires after 34 years of working for the Marriott Corporation, nearly 20 of them as General Manager for the San Diego Marriott La Jolla. Paul has served on the San Diego North CVB board of directors since 2001. He is looking forward to spending more time with his wife and 5-year-old son as well as going fishing and hiking. «back to top Fast Facts - Travel Industry Tidbits Will the Economy Affect E-Commerce? A recent PiperJaffray survey of 200 US Internet users has found mixed responses to the question of how a slowing economy might affect e-commerce spending. When asked how their discretionary e-commerce spending would change in 2008 versus 2007: - 33% plan to purchase less online - 12% will purchase more - 55% will purchase the same amount On the other hand, 21% of respondents said they would increase their online shopping due to a recession or concerns about the economy; 65% said they would not. Regardless of money actually spent online, the Internet's influence as a research and product comparison tool will only increase in a tough economy as consumers become bargain hunters. Almost one-third of respondents said they plan to do more comparison shopping online in 2008. Only 6% said they would do less and 63% said they would do the same amount. For more information on this article, click here. «back to top Bureau Contacts Cami Mattson, President and CEO Barbara Bovee, Director of Marketing and Operations Stephanie Colby-Aburto, Director of Sales Debbie Mirageas, Office Manager Hilary Townsend, Public Relations Manager «back to top |
