 December 2007
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Tourism Marketing District has Passed!» Sales Update » Marketing Update » PR Update » Industry News & Member Spotlight » Put the San Diego North CVB to Work for You » Welcome Aboard! » Stories from the Watercooler » Fast Facts - Travel Industry Tidbits » Bureau Contacts
Tourism Marketing District has Passed! Thanks to the efforts of the San Diego County Hotel-Motel Association and the San Diego Lodging Industry Association, we are pleased to announce the San Diego Tourism Marketing District (TMD) has passed. Hotels within the city limits of San Diego will add a 2% assessment to their room revenue, generating approximately $30 million for tourism promotion. The San Diego North CVB will receive 10% of this revenue. The TMD assessment will begin on January 1, 2008; San Diego North CVB and our members could start benefiting as early as April 2008. This will strengthen our sales and marketing efforts to benefit our members. We are excited about the growth opportunities in 2008! For more information, please go to the San Diego County Hotel-Motel Association's website. «back to top Sales Update Sales Report: Oct. & Nov. 2007
Kick-off 2008 with the SDNCVB Sales Team Space is filling up fast for the following 1st Quarter 2008 Co-op Trade Shows -Destination Management Association on February 7, 2008 in Washington, DC. Qualified meeting professionals from the East Coast and Midwest areas attend valuable education sessions and network with industry leaders and peers. Exhibitors are only Convention & Visitors Bureaus. -Professional Education Conference February 3-5, 2008 in Houston, TX. Highly qualified buyers and more than 550 exhibitors will interact at the industry's premier trade show. Offers unique global networking and business development opportunities. FY07-08 Co-op Trade Show Opportunities Co-op trade shows with the San Diego North CVB are a great opportunity for you to create additional exposure for your business in a cost-effective, productive, and highly visible manner! For more information, contact Donna Alfsen, sales coordinator, or any member of the San Diego North CVB sales team at 760-603-1690, or email sales@sandiegonorth.com. View the trade show profiles. Get the FY07-08 co-op trade shows sign up form. «back to top Marketing Update Get More Restaurant Exposure 
Every quarter, our marketing department sends out our Getaway Highlights newsletter to our consumer opt-in database. In each newsletter, there is a section called 'Chef's Corner' where we feature a restaurant and a chef with a recipe of their choice. If you would like to be considered for a feature in the Chef's Corner, please submit a Word document of the recipe, a high-resolution photo of the recipe and a high-resolution photo of your chef to Krista Wampler, marketing coordinator, at kwampler@sandiegonorth.com. Promotion Opportunities for ARES Members Hot Deals - Members who are contracted through ARES can post Hot Deals promotions that may be promoted in the next issue of the Bureau's opt-in consumer newsletter, Getaway Highlights. In addition, the Hot Deals listing will link from the San Diego North CVB Web site, which generated traffic of more than 229,000 unique users during FY06-07. Dynamic Packaging - The Bureau's Web site can now feature any combination of attraction tickets with any contracted hotels and distribute it as a packaged product through ARES' dynamic packaging capabilities. This feature provides additional discounts and offers complete customization to the consumer. For information on ARES services, go to the ARES web site or call 1-800-828-0868. «back to top 
PR UpdatePR Highlights Sunset (circulation: 1,481,115) - a one-page California Day Trip Story featuring Cardiff ran in the November 2007 issue. PR Opportunities The Public Relations Department is currently gathering information for What's New for spring and summer 2008. If you have a story idea that you would like us to consider pitching, please contact Hilary Townsend at htownsend@sandiegonorth.com or call 760-745-4741. We will be targeting both short and long lead media with pitches on upcoming exhibits, renovations/expansions, restaurants, attractions, events and themed San Diego North story ideas. Public Relations Tip: Add htownsend@sandiegonorth.com to your distribution list on all newsworthy topics to ensure the Bureau has the most up-to-date information to optimize media exposure opportunities. «back to top Industry News & Member Spotlight Industry News The Lodge at Torrey Pines and the Four Seasons Resort Aviara both received the coveted Five Diamond rating in the annual AAA awards. The non-profit travel organization conducts annual unannounced inspections of properties and rates them on a scale of one to five diamonds based on a checklist of hundreds of criteria, including public areas, rooms, amenities and service. 
The San Diego Zoo's Wild Animal Park received distinguished excellence awards from the International Association of Amusement Parks and Attractions for its Journey Into Africa advertising campaign. The multifaceted campaign, which encompasses television, radio and billboard components, featured people and their efforts to get close to animals in the wild.The long-term efforts of the San Diego Zoo to preserve the San Clemente loggerhead shrike was recognized with a national award by the Association of Zoos and Aquariums as a significant achievement in North American conservation. 
Member SpotlightAdvanced Reservation Systems, Inc. (ARES) and What's Here! will collaborate on a new website, www.hotelrecommends.com, designed for hotel guest services personnel. Designed by international web design firm Appeal Media, the new website will put tourism news, attraction tickets, car rentals, airline information, restaurant reservations, and interactive chat rooms for guest services staff online. View the press release. 
LEGOLAND® California announced plans for a $20-million expansion which will include a new themed Land of Adventure and America's first SEA LIFE Aquarium. Slated to open in March 2008, the Land of Adventure will include four attractions: Lost Kingdom Adventure dark ride, Beetle Bounce drop ride, Cargo Ace plane ride and Pharaoh's Revenge foam ball pit. The two-story, 36,000 square foot SEA LIFE aquarium, which will open in summer 2008, will feature play zones, fun facts and quiz trails. SEA LIFE is designed to be a child's guide to the life of the sea. 
Guests staying at the La Jolla Shores Hotel will now be able to navigate their way to a variety of attractions with the complimentary use of a hand-held GPS navigation system. For use in the car or walking excursions, the unit will be pre-loaded with points of interest including local attractions and restaurants.«back to top Put the San Diego North CVB to Work For You Promotion Opportunities for ARES Members Hot Deals - Members who are contracted through ARES can post Hot Deals promotions that may be promoted in the next issue of the Bureau's opt-in consumer newsletter, Getaway Highlights. In addition, the Hot Deals listing will link from the San Diego North CVB Web site, which generated traffic of more than 229,000 unique users during FY06-07. Dynamic Packaging - The Bureau's Web site can now feature any combination of attraction tickets with any contracted hotels and distribute it as a packaged product through ARES' dynamic packaging capabilities. This feature provides additional discounts and offers complete customization to the consumer. For information on ARES services, go to the ARES web site or call 1-800-828-0868. FY07-08 Co-op Trade Show Opportunities Co-op trade shows with the San Diego North CVB are a great opportunity for you to create additional exposure for your business in a cost-effective, productive, and highly visible manner! For more information, contact Donna Alfsen, sales coordinator, or any member of the San Diego North CVB sales team at 760-603-1690, or email sales@sandiegonorth.com. View the trade show profiles. Get the FY07-08 co-op trade shows sign up form. «back to top Welcome Aboard! We are proud to announce the following organizations that have joined as new members of the San Diego North CVB: Courtyard by Marriott Solana Beach/Del Mar 717 S. Highway 101 Solana Beach, CA 92075 Phone: 858-792-8200 Fax: 858-792-2370 www.marriott.com/sansb Courtyard by Marriott surrounds travelers with the conveniences that make business and pleasure travel easy. Howard Johnson Encinitas 607 Leucadia Blvd. Encinitas, CA 92024 Phone: 760-944-3800 Fax: 760-944-6217 www.howardjohnson.com Free high-speed Internet, free rise'n dine breakfast, meeting/banquet facilities, pets allowed and a pool. «back to top Stories from the Watercooler The Marine Room Hosts 10 of La Jolla's Best Chefs to Raise Money for Foster Teens On October 10, 2007 The Marine Room restaurant hosted 10 of La Jolla's best chefs for a night of culinary collaboration to raise $4,080 for the San Pasqual Academy. Chefs Bernard Guillas and Ron Oliver were joined by Michele, Don and Annemarie Coulon (Michele Coulon Dessertier), Evan Cruz (Roy's La Jolla), Tony DiSalvo (Jack's La Jolla), Trey Foshee (George's California Modern), Jesse Frost (Estancia La Jolla Hotel & Spa), Jeff Jackson (The Lodge at Torrey Pines), Ryan Johnston (Fresh[er]), Jason Knibb (NINE-TEN), Damaso Lee (Trattoria Acqua) and Stephen Window (Roppongi). The San Pasqual Academy is a residential education campus designed for foster teens and is developing a one-acre student and community garden and the beginnings of a 20-acre student farm. «back to top Fast Facts - Travel Industry Tidbits Partnership To Aid California Fire Victims With nearly 2,000 homes and commercial buildings already destroyed in southern California due to raging wildfires, the American Hotel & Lodging Association (AH&LA) is urging the hospitality community to help rebuild the lives of victims by donating gently-used furniture and funds to their non-profit partner the National Furniture Bank Association (NFBA). According to ModernAgent, a travel trade media website, the NFBA accepts and provides free pick-up service for used furniture, which is distributed to those in need through furniture banks across the country, including several in California working to restore the lives and homes of wildfire victims. According to a 2005 AH&LA study, the hospitality industry donates approximately $815 million annually in charitable donations and actions, with $62 million attributed to donations of goods, including linens and furniture. For more information on AH&LA and NFBA, visit www.ahla.com or www.help1up.org. For AH&LA members interested in donating to NFBA, please email Jeff Hay at jhay@help1up.org. For more information on this article click here. US Tourism Heads For Record High In a sign of continuing global tourism recovery, the US is projected to host almost 54 million international visitors during 2007, according to Department of Commerce forecasts. The forecast clearly exceeds the previous record of more than 51.2 million international travelers in 2000, and would be five percent higher than the 2006 result. In the period until 2011, it is expected Australian visitation to the US will rise by 26%. Strong growth from other Asia Pacific nations is also expected, including Korea (27%), India (66%), China (81%) and Taiwan (23%). The largest Asian market and second-largest overseas market, Japan, is forecasted to grow by 17%. «back to top Bureau Contacts Cami Mattson, President and CEO Barbara Bovee, Director of Marketing and Operations Stephanie Colby-Aburto, Director of Sales Debbie Mirageas, Office Manager Hilary Townsend, Public Relations Manager «back to top If you feel you've received this message in error, or if you no longer wish to receive news and special offers please contact Krista Wampler at kwampler@sandiegonorth.com to be removed from this list. |