Branding
» Brand Positioning
» Logotype Usage
» Co-op Applications
» Color
» Typography
» Copy Writing
» Brand FAQ's

Downloads
» Logos
» Web Links

The typefaces-Bembo and ITC Franklin Gothic-two proven classic type families, are the typefaces of choice for most of our communication needs (i.e. text, headlines, captions). The typefaces Cezanne and Kuenstler Script are distinct display typefaces, requiring restraint and thoughtfulness in their application, and should be used sparingly.

---

Bembo
Use for body text applications. Use italic for sub-headings and brief paragraphs requiring distinction. Be generous with line spacing.


---

ITC Franklin Gothic
Use for captions and other supporting applications.


---

Kuenstler Script
Use for initial caps and similiar applications.


---

Cezanne
Use sparingly for brief headings - spirited emphasis.